Web 2.0 is like buzzword bingo. After hearing much about it I went to the Local Government SOCTIM conference in October and with interest attended a seminar on Web 2.0. 'Listen to the experts and further define your online strategy where you can embrace Web 2.0 and social media'. At this time the cry from our clients was intense to find successful case studies, so what perfect timing for an insight from the experts. The plenary started with a five minute presentation on what Web 2.0 meant and then predictably the floor was given to the delegates to share their experiences. Tumbleweed quickly led into a pointless discussion on the use of Facebook by employees within Local Government.
Now, after many meetings with retail, public and pharmaceutical sectors I still have yet to find one that has fully embraced the power of Web 2.0. It's easy to see the use of Web 2.0 when viewing social networking sites and on-line communities and there are endless examples, but it's much harder to find good commercial application, where revenue can be generated through sharing content and exchanging views. I am more confident that a successful application can be found when users can define customer centric experiences, prioritising the content they wish to view. We have taken the first steps when building the new Lookers website to some effect but I am hoping that the new site we are developing for Harper Collins will allow us to truly test the latest internet evolution.
A great example I have found as part of my research is the new Beta site for the BBC www.bbc.co.uk/home/beta The site that always seems to get it right has gone one better by allowing me to prioritise the content that most interests me. It's only a matter of time before more sites incorporate the functionality that Google have pioneered with iGoogle, I hope the digital part of our business can make our contribution in the grand scheme of things.
I really felt quite naive the other day when a radio presenter announced that the name Google actually came about from the term 'go ogle'. Not one to let it lie I have consulted Wikipedia to find out that the term actually came about from an incorrect spelling of 'googol' which refers to the number represented by a 1 followed by one-hundred zeros. I don't feel quite so bad now.
Aparently Web 3.0 is just about to arrive, so for those of you still figuring out Web 1.0 get a move on.
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